University of California, San Diego


May 14, 2008


SUBJECT:    Appointment of Debra G. Neuman as Vice Chancellor –
External Relations

I am pleased to announce the appointment of Debra G. Neuman as our new Vice Chancellor – External Relations. She is currently Senior Vice President, External Relations, at CARE USA in Atlanta, GA. The University of California Board of Regents approved the appointment today. A nationally recognized development professional who led CARE USA’s fundraising response to the December 2004 South Asia tsunami and similar international efforts, Deb will join UC San Diego on June 16, 2008.

While at CARE, one of the world’s largest humanitarian organizations fighting global poverty, Deb’s accomplishments included exceeding fundraising targets each year with revenue increasing from $65 million to $116 million; assembling a cohesive, dedicated team of 115 professionals in 8 locations; and building and stewarding a brand strategy and campaign to raise CARE’s visibility in the U.S. Among her key successes was the ability to immediately reach out to Americans after the tsunami tragedy and raise $55 million in 5 months with no adverse impact on annual fundraising efforts.

As Senior Vice President at CARE, Deb led the External Relations department, which also included marketing, communications and donor services. Under her leadership, CARE advanced its public relations efforts with a targeted “I am Powerful” campaign to fight poverty through the empowerment of women. The 15-month campaign resulted in more than $100 million in donated media and $8 million in new revenue. A member of the senior executive team, Deb led several other specialty campaigns to support those in need.

Deb will become a key member of my administrative leadership team. She has a proven track record in winning the hearts and minds of supporters. With her ability to assemble a diverse and dedicated team, she will identify creative avenues for donor support and will advance the University’s excellent reputation. She’s a perfect match for the needs of UC San Diego now and in the years ahead.

Prior to her successes at CARE, Deb enjoyed an extensive career at IBM Corporation in a variety of positions, including Vice President of Communications for Global Services and IBM Americas. As Senior Director, Corporate Media Relations, she managed many high profile IBM sponsorships, including partnerships with the Nagano and Sydney Olympics, the Masters Tournament, the National Hockey League, Ryder Cup, Tony Awards, Wimbledon, and the NBA. In addition, she was spokesperson for a broad range of corporate issues and helped to develop career management programs for more than 600 communications employees worldwide.

As Vice Chancellor – External Relations, Deb will serve as the senior advancement executive for UC San Diego with overall management for fundraising, university communications and public affairs, and relations with donors, alumni, local and state governments. Working closely with the University’s academic community, the Vice Chancellor will advance UC San Diego’s philanthropy and stewardship initiatives by development of fundraising strategies tied to academic priorities.

The Vice Chancellor – External Relations serves as the President of the UC San Diego Foundation. The Foundation is a public, non-profit corporation that serves as the primary fundraising arm of UC San Diego and manages assets in excess of $500 million in private funds donated in support of UC San Diego.

Deb received her B.A. from Wesleyan University, and has studied in a variety of business programs at Cambridge and Columbia Universities. She is very active in the donor development community and has volunteered and serves on several committees, including the Association of Fundraising Professionals, The Georgia Center for Non-profits, The Wesleyan University Alumni Admissions Volunteer Committee, InterAction’s Communications Steering Committee, and the Community Advisory Board for Channel 46 CBS TV Atlanta.

Please join me in welcoming Deb Neuman to UC San Diego.

Marye Anne Fox