UCSD CAMPUS NOTICE University of California, San Diego |
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OFFICE OF THE CHANCELLOR June 26, 1996 ALL AT UCSD SUBJECT: The New UCSD Logo: Graphic Standards I am pleased to announce the introduction and implementation of a new logo for the University of California, San Diego. The logo was developed under the auspices of the UCSD Marketing Council, along with professional UCSD graphic artists who participated in its creation. The final selection was endorsed by the Marketing Council and Chancellor Designate Dynes, as well as a number of additional consultants. I encourage you to use this new emblem to help convey a unified graphic look for UCSD, to reinforce UCSD's identity to its many constituencies, and to promote the outreach and marketing efforts of UCSD through the use of the logo in the broadest possible application. To view the new logo, please visit the World Wide Web site: http://www-uris.ucsd.edu/pub/logo Preliminary guidelines and graphic standards for the logo's use and application follow. Thank you for your support in implementing this new logo. Marjorie Caserio Chancellor Introduction The following graphic standards are designed to facilitate the widespread use of the new UCSD logo and to establish practical guidelines for its application. In January 1997, a comprehensive style manual will be complete, with detailed usage guidelines. The logo is available to all campus departments on disk (for either Macintosh or PC) and camera-ready. To ensure the highest possible reproduction quality, please use one of these formats. The logo also will be available on the WWW site for downloading beginning in the fall. The new logo will be distributed on campus free of charge. To obtain a version of the logo for your department, please contact the Publications Office at 534-4754, or send e-mail to cjustis@ucsd.edu. Logo Configuration The logo consists of an icon and logotypes for UCSD, UC San Diego, and the University of California, San Diego. It is recommended that the icon and logotype be used together. The logo may be used in three ways: · Icon and logotype together - preferred · Icon alone · Logotype alone The customized typeface should always be used; alternate typefaces should not be substituted. Additional logo configurations (such as horizontal) are in development. Color Recommended colors are: · Icon and type: 100% black or 100% PMS 286 (blue) · Icon in 100% PMS 286 (blue); type in 100% black If it is necessary to print the logo using other colors, a 100% value is recommended, or the logo can be reversed out of the color field so that it appears white. Size The logo art is available in a variety of sizes, based on intended applications. To maximize effectiveness, the minimum size recommended, by height, for each version follows: UCSD 1/2 inch UC San Diego 5/8 inch University of California, San Diego 1 inch Applications The "UCSD" version is designed for use in San Diego; the designations "UC San Diego" and "University of California, San Diego" are designed for regional, national, or international distribution, depending on the purpose of the application and its audience. UCSD publications will feature the new logo. Other appropriate applications include identification cards, banners, flags, merchandise, and vehicles. Applications on UCSD letterhead, business cards, and Web sites are being reviewed. The UCSD Seal and the New Logo Although the new logo replaces the previous "UCSD" type logo, it is not intended to replace the UCSD seal. The new logo and the UCSD seal should not be used, however, on the same field or page. For more information: UCSD Publications Office Phone: 534-4754 e-mail: cjustis@ucsd.edu Notice: The logo was designed by Michele M. Humphrey of the UCSD Publications Office. Trademark pending. The logo of the University of California, San Diego is the exclusive property of the university. Its use by any person, firm, or organization not affiliated with the university is prohibited unless prior written approval is obtained. For information, contact the University Communications Office, (619) 534-3120. |