|510-10||Use of University Name and Seal|
University stationery shall be used only in the conduct of University business. University policies on the use of the University's name and University seal shall apply to these guidelines in accordance with Section 92000 of the State Education Code.
University policy governs design specifications and use of three formats approved for stationery and collateral materials at UCSD. When a format is used for stationery, it should be used consistently on collateral items (i.e., envelopes, business cards).
The format adopted by the Office of the President in 1963 incorporates the University seal and a double rule enclosing the names of all campuses. The design, including the unofficial seal, typefaces, type sizes, and colors may not be altered, nor may it include photographs or additional artwork.
Times Roman is the only typeface used for official University of California stationery at UCSD.
Official University of California stationery may be printed in black ink only.
Official University of California stationery may be used by any campus unit. Questions about official stationery should be directed to the University Communications Office.
The format adopted by the UCSD Medical Center is the only stationery used by UCSD Medical Center departments.
Faculty may use either UCSD Medical Center stationery or the official UC stationery, but the chosen format should be used consistently on collateral items.
Information on the design specifications and ordering of UCSD Medical Center materials is available from UCSD Healthcare Marketing.
The format adopted by the campus in 1999 is the only alternate stationery used by UCSD employees in the conduct of campus business.
Campus units may use either the official University of California stationery or the UCSD logo stationery, but the chosen format should be used consistently on collateral items.
Minion typeface is used on UCSD logo stationery. If this is not available, Times Roman may be substituted for names, addresses, phone numbers, etc. The logo itself, however, may not be altered.
UCSD logo stationery is printed in blue (only printer color blue, PMS 286 may be used). Custom color work may be ordered if approved by the University Communications Office.
Because of computer printing and recycling, internal memo paper is rarely purchased but, when it is, a consistent campus image should be maintained.
The name of the campus (SAN DIEGO) and the office name is printed in all capital letters (Times Roman typeface, 8 point), flush right, 3/4-inch from the top of the page. It is not necessary to place "University of California (for internal use only)" at the bottom of internal memos. For example,
Recycled 8-1/2 x 11, 20# white bond is used for printing internal memo paper; in black ink only. Pre-printed memo paper may be ordered through Imprints.
The recycled paper logo is not to be included on stationery.
Questions about uses and adaptations of the UCSD logo format, including the incorporation of additional artwork/logo or unit identification, should be directed to the University Communications.
Location of names, titles, departments and addresses on stationery and business cards is dictated by University policy. The following information may be included on letterhead stationery and business cards:
Nine-digit Zip Code
*only executive level staff
The University Communications Office has formatted a number of pieces of stationery collateral in both the official University of California and UCSD logo formats. These pieces can assist offices in preparing correspondence materials in a consistently professional manner. Contact University Communications for information on ordering:
Fax Transmittal Forms
Mailing Labels (Preprinted on Avery label stock #6547, with six labels on each sheet for use in printers or typewriters, to use with oversized envelopes and parcels. Service will be first class unless otherwise indicated on the label.)
Other collateral pieces that have been formatted by University Communications include: